SVP, Sales

The Opportunity

AWF is a commercial window film and graphics business that has grown 10–20% a year, largely through acquisition — a track record that speaks to disciplined leadership and a real appetite for scale. The company already has a sales and marketing team driving revenue, and is now investing in senior leadership to build out a nationwide outside sales function — extending reach into new geographies and unlocking growth in key verticals, rather than just optimizing what's already in place.

That investment is your opportunity. You're not replacing what already works — you're building the layer on top of it that takes AWF from $60M to $100M+ over the next five years. Multiple acquisitions are already in negotiation, which means the outside sales org you design needs to be built for integration, not just steady-state selling.

If you want to walk into a business with real momentum, an existing team that's already delivering, and a clear, ambitious growth target to build a nationwide sales force toward, this is that role.

The Mission

AWF already has a sales and marketing team driving revenue today. What we need now is a leader who can build and scale a nationwide outside sales team — one that accelerates growth in our existing markets and unlocks key verticals — as the company scales from $60M to $100M+ over the next 5 years.

This isn't a caretaker role. You're being hired as a true owner of that expansion, at a company actively scaling through M&A activity. The outside sales organization you build in the next 18–24 months will become a core driver of the company's growth.

Outcomes (What Success Looks Like — First 12–24 Months)

Build and launch a nationwide outside sales team — recruiting, territory design, and management structure — that extends AWF's reach into new geographies within 12 months.Build a repeatable pipeline and follow-up system — for AWF's existing team of subject-matter-expert sales reps (who work warm inbound leads) alongside the new outside sales function, including cadence, objection handling, and negotiation as distinct trained skills.Identify and penetrate key verticals — for outside sales growth, and develop a go-to-market plan for integrating newly acquired businesses' sales/marketing functions, given multiple acquisitions currently in negotiation.Establish marketing infrastructure — (brand, demand generation, lead flow measurement) that supports both the existing team and the new outside sales function, with clear metrics tied to revenue.Deliver measurable revenue growth — against a target to be set with the CEO, driven substantially by the new outside sales team, sustaining or exceeding the company's historical 10–20% growth trajectory on the path from $60M to $100M+.Competencies (What We’re Looking For)

Builder, not maintainer — has stood up a sales or marketing function from a less mature state, not just run an existing one.Sells through others — proven at coaching and upskilling a team of subject-matter experts / non-career salespeople, not just closing deals personally.M&A-fluent — comfortable with the commercial side of integrating acquired companies' customer bases, teams, and go-to-market motions.Builds alongside an existing team — able to stand up a new function (nationwide outside sales) without disrupting a sales and marketing team that's already driving revenue.Marketing-literate, not just sales-literate — can build brand and demand-gen infrastructure, not only manage a sales team.Growth-minded — thinks in terms of scaling a function well past its current size, not just optimizing what already exists.Comfortable in a lower-mid-market, industrial/trade-adjacent business — window film and graphics is a tangible, relationship-driven, project-based business, not enterprise SaaS.Built and led a distributed, nationwide workforce — has managed teams spread across multiple locations or markets, not just a single-site headquarters org.Led an outside sales team — direct experience recruiting, managing, and coaching field/outside sales reps, not purely inside or digital sales.Opened new verticals — has taken a sales organization into new market segments, not just grown within an existing one.SVP-level leadership experience or higher — prior experience serving as an SVP, EVP, Chief Revenue Officer, Chief Sales Officer, Chief Commercial Officer, or comparable senior executive.30–40% travel — ability and willingness to travel approximately 30–40% of the time across AWF's nationwide markets.