Social Media Strategist

Company Description Fervor Films builds short-form content systems for service businesses. We tell their story in an authentic way to generate highly qualified and trust-filled leads to scale businesses and help them impact the world around them. We handle strategy, scripting, editing, publishing, performance reporting, and optimization. Clients film the raw footage themselves following our unique creative direction, research, and strategies.

Role Description

The Social Media Strategist owns brand positioning, content strategy and scriptwriting across our client portfolio. You will conduct company research using Fervor's methodologies, establish how each client should be positioned in their market, and identify the formats, topics, hooks and content types currently winning in their industry. That research becomes high-converting, story-based content built to perform.

Each month you will produce a full slate of scripts covering both visual direction and voiceover, written so clients can film to them without further interpretation. You will run continuous testing across written, spoken and visual hook strategy, read the results, and revise strategy on the evidence rather than on preference.

The role is client-facing at a senior level. You will be expected to explain, on call and without preparation, why a piece of content performed and why another did not.

You must have expert-level command of:

Storytelling structure and its application to short-formHook writing and concept ideation, in volume and on demandBrand positioning and voice developmentContent formatting and format selectionPlatform distribution behavior and how it changesRetention and watch time as diagnostic measuresThe mechanics of attention: why viewers stay and why they leaveBuyer psychology and its application to organic contentCurrent cultural and online context, and how it affects what landsAudience growth: how accounts are built and what sustains them

Qualifications

You have grown at least one social media account yourself. Applications must include the handle, current metrics and the starting point. This requirement is not waived.You have written a significant volume of short-form scripts built on authentic storytelling rather than trend replication. Send examples with performance data attached.Deep, demonstrable understanding of hook writing, story structure and short-form format selectionYou can articulate the reasoning behind a creative decision, not only the outcomeYou can research an unfamiliar business and reach a defensible strategic point of view quicklyYou can ideate in volume, on demand, including live on a client callYou can hold a distinct voice for several brands at onceYou work well against direct feedback and a defined review rubricExperience writing for clients rather than solely for a personal account is preferredYou personally identify yourself as a social media expert