Senior Vice President Marketing

If you're a forward-thinking marketing executive with a passion for storytelling, brand building, and delivering meaningful customer experiences, we invite you to join Marcus Theatres and help shape the future of entertainment. As part of the Marcus Corporation, Marcus Theatres has proudly entertained audiences since our first theater opened in Ripon, WI, back in 1935. Lead brand positioning and reputation management through sophisticated, data-driven marketing initiatives that drive measurable revenue impact.Provide strategic direction and mentorship to the marketing department, optimizing resources to achieve divisional and corporate priorities.Champion innovation by integrating traditional, digital, and experiential marketing to elevate customer engagement and loyalty.Leverage deep industry insight and consumer analytics to inform marketing decisions, identify emerging trends, and anticipate audience behaviors.Build, leverage, and sustain strategic partnerships with studios, media, and key business collaborators to amplify brand visibility and expand market reach.Collaborate cross-functionally with Operations, Sales, and Executive Leadership to align marketing initiatives with organizational performance goals.Drive brand consistency and relevance through compelling campaigns, clear value propositions, and differentiated storytelling.Monitor performance metrics and ROI across campaigns and loyalty programs, using data to refine strategies and enhance marketing agility.Represent Marcus Theatres as a thoughtful leader at industry events, cultivating insights and relationships that inform long-term brand and business strategy.What We're Looking For: 10 years of progressive marketing leadership experience driving multi-segment strategies, market expansion, and brand growth through insight-driven decision making.8 years in senior marketing roles leading multifunctional teams, partnering with C-suite executives, and shaping company-wide marketing strategy across diverse business units.Proven success managing large-scale budgets with measurable ROI, optimizing spend to balance short-term performance and long-term brand equity.Strategic, collaborative leader who thrives in fast-paced, complex environments, adept at managing competing priorities with focus and agility.Decisive and adaptive problem-solver skilled at realigning teams and priorities in response to shifting business needs or market dynamics.Deep expertise in multi-channel marketing, including traditional, digital, social, and experiential campaigns that drive customer engagement and revenue growth.Demonstrated excellence in brand strategy, media planning, creative direction, and customer lifecycle management, from acquisition to retention.Advanced understanding of digital transformation and data-driven marketing, leveraging analytics to inform strategy and measure impact.Executive presence with the ability to influence and collaborate across all levels of the organization and build trusted relationships with senior leadership.Bachelor's degree in Business, Marketing, or Communications required; Master's degree in Marketing or related field preferred.Note: the above list reflects the general details necessary to describe the principle and essential functions of the position and shall not be construed as the only duties that may be assigned for the position. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture.

Create an account to see the full posting, access our search engine, and more.