Senior Director, Direct to Consumer Marketing and Membership Growth

We are seeking a data-driven, strategic, and consumer-focused Senior Director of DTC Marketing & Membership Growth to lead all growth, retention, and loyalty marketing efforts across our direct-to-consumer businesses. • Develop and lead the growth strategy for all DTC products and membership businesses, focusing on efficient customer acquisition across digital and traditional channels. • Partner with the retention and engagement teams to constantly analyze performance data to continuously optimize flows, offers, and segmentation strategies. • Collaborate with Portfolio and other brand marketing teams to drive awareness, understanding and engagement with loyalty programs. Performance Management & Team Leadership

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