Head of marketing & social media

Job Description Marquee Arts is a Michigan based non-profit organization committed to keeping community inspiration alive through the preservation and programming of historic theaters. Curators of film, theater and live entertainment, we proudly oversee the operations, upkeep, and artistic direction of the Michigan and State theaters in Ann Arbor, Michigan. Marquee Arts is the founding entity for Michigan's Cinetopia Film Festival and curator of the Not Just For Kids performance series. Rooted in Michigan's artistic history, the organization is committed to producing state of the art creative programming, unparalleled in diversity, quality and scope.

Marquee Arts is looking for a dynamic individual with a passion for community, audience engagement, and digital storytelling to join the team as the Marketing Manager.

The Marketing Manager is responsible for implementing and managing a comprehensive, 360-degree marketing strategy that amplifies Marquee Arts’ programs, brand, and mission. This position leads the creation and execution of integrated campaigns, oversees promotional efforts from event conception to execution, and ensures all communications are consistent, compelling, and strategically aligned. The Marketing Manager plays a key role in public relations, brand storytelling, project management, and audience development, helping to grow revenue through both earned and contributed channels.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Integrated Marketing & Communications Strategy
Develop and execute cohesive marketing campaigns across print, digital, social media, email, and venue platforms.
Implement a content calendar in alignment with organizational programming, fundraising, and strategic priorities.
Craft and manage messaging that reflects the Marquee Arts’ brand, tone, and community engagement goals.
Coordinate cross-departmental input on marketing initiatives to ensure clarity and alignment across teams.
Write and distribute press releases, coordinate interviews, and manage media relations to boost organizational visibility.

Campaign Management & Promotion
Oversee all stages of campaign execution—from concept through delivery and post-analysis—for film, live events, donor engagement, and special initiatives.
Manage deadlines and deliverables with internal teams and external partners, including designers, printers, and media buyers.
Maintain relationships with media outlets, advertising platforms, and community partners to amplify reach.
Digital Marketing & Content Production
Develop and manage content for digital channels including email marketing, website, social media, and in-venue signage.
Support the Digital Brand and Social Media Manager to ensure content is current, responsive, and visually engaging.
Coordinate design needs with the contracted Graphic Designer or design internally as needed, ensuring brand standards are upheld.
Draft compelling copy for all promotional needs, including signage, printed collateral, online campaigns, donor communications, and press materials.

Track and report on campaign performance, engagement metrics, and ROI using available tools (e.g., Google Analytics, email marketing platforms, CRM reports).
Analyze ticket sales data and market trends to inform targeting and message strategy.
Conduct audience surveys and gather community feedback to continually refine messaging and positioning.

Graphic Design & Branding
Design and produce visually engaging marketing materials for digital and print, including posters, flyers, brochures, banners, social graphics, signage, and playbills.
Create digital assets for websites, email campaigns, and digital advertisements while ensuring brand consistency.
Maintain brand guidelines and ensure a cohesive visual identity across all platforms.
Develop custom artwork and promotional materials for special events, fundraising campaigns, and retail initiatives (merchandise, swag, and concessions marketing).
Edit and enhance images for marketing use, including retouching and color correction.
Collaborate with marketing team and event organizers to conceptualize and execute show themes, campaigns, and seasonal branding.

Participate in cross-departmental strategy meetings to align marketing efforts.
Assist in email marketing content creation and automation strategies.
Contribute to merchandise and concessions promotions through digital and print marketing.
Attend after-hours events, including weekends, for event coverage/photography/videography.

Supervisory Responsibility This position may oversee marketing contractors, vendors, interns, or content creators as needed.

Work Environment The work is primarily indoors within a theater building(s) and may have some exposure to fumes, odor, dust, etc. Extended computer use is required, including the use of graphic design software and digital platforms. The ability to attend and document events, including capturing photos and videos will be required.

Travel Limited local travel is expected for events, outreach, and community engagement.

Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
At least 3 years of progressively responsible marketing or communications experience.
Proficiency in marketing platforms and tools (e.g., Adobe Creative Suite, Canva, Mailchimp, CRM software).
Strong writing, editing, and project management skills.
Strong decision-making skills, organizational and time management skills, and problem-solving skills.
Ability to multi-task, meet deadlines, and execute marketing plans with minimal supervision.

A passion for the arts, particularly film and live performance.
Familiarity with local media landscape and regional community engagement.

Benefits: Medical, Dental and Vision Insurance, Company Paid Life and Long-Term Disability Insurance, 401(k) Retirement Plan with Company Match, Paid Time-Off Package, Employee Assistance Program, Parking Reimbursement Program, Free Movie Admission and Concessions Discount